IMA is a quarterly magazine that was launched in March 2012. Each issue revolves around a specific theme―family portraits, cities, traveling, and street photography, for example― and features photographic art that reflects that theme by contemporary artists chosen for that issue. The photographers are introduced in a variety of ways, from interviews to reviews and long-form storytelling.
IMA tackles head-on what it means to view art photography in a magazine. Its answer, as reflected within its pages, is to position itself as a platform for providing all the elements that go into photography―sincerity, courage, humor, cruelty, and a sense of mischief― and to serve as a medium for sharing what is contemporary in photography with as many people as possible. After all, “IMA” is Japanese for “now.”
IMA PHOTOBOOKS is a photobook publishing label that was established in 2014. Its mission, like that of the photography magazine IMA and IMA gallery, is primarily to discover and publish the works of young and talented Japanese photographers. It also publishes works by established photographers working in Japan and abroad and catalogs for unique exhibitions.
IMA PHOTOBOOKS uses Japan’s superior printing technology, arguably a national art, to create books that are exquisitely and surprisingly designed and structured to match the works’ aesthetics and concepts. Through its publications, IMA PHOTOBOOKS aims to promote the joy of viewing and owning photography.
IMA began as a magazine in March 2012 to promote its core philosophy of “Living with Photography”―looking at, reading about, studying, buying, and decorating with art photography. IMA has become well regarded for its profiles of photographers around the world who push the art form in new and exciting directions, as well as features on notable trends in the field of art photography.
IMA CONCEPT STORE is a space designed to provide visitors with the experience of“living with photography.” It features the IMA Projects-operated photography gallery“IMAgallery”and hosts numerous events and seminars lead by photographers, notable figures, and corporations.